When you are starting a store that is a dollar, it is sometimes difficult to grasp the significance of the role your employees play in overall success as a business. In reality, regardless of whether you have a small business with just one or two part-time employees or a reputable company with multiple outlets, your success is in large part the shoulders of your employees. They are the ones who have the responsibility of generating revenue and profit for your company. Find out essential performance traits to encourage and develop within your employees. Recognize those who excel and do all you can to keep them as part of your business team.
Engaging and friendly.
From the perspective of a customer, there is nothing more pleasant than walking into the door of a retailer that has employees who are friendly and welcoming. They welcome customers to the shop with smiles. They assist customers with finding the right items. They don’t get too busy talking to other employees. They thank visitors for their visit. This is the first step to get shoppers to spend time looking at the various options. The end result is that they usually buy an extra item or two that will result in increased sales and profits too.
Be able to communicate effectively.
When you begin a store that is a dollar, you’ll be amazed by the level of communication when you are selling. There are interactions with customers and vendors, colleagues as well as many other people. Although it’s not necessary to have an entire Ph.D. in communications to do well, however, it requires effective communication. Employees must be able to effectively communicate their ideas and thoughts. They should be able to ask clarifying questions.
All their attention is focused on the customer they’re currently serving.
It is incredibly frustrating for customers to be treated by staff who chat with them about non-business-related subjects. Customers feel as if they have any appreciation for their presence or of the fact that the items they buy generate profits and sales that ultimately will pay the salaries of the employees who are not paying attention to their customers. Cashiers are appreciated by customers who ask if they have been successful in finding the item they needed. A lot of people enjoy a brief chat also.
Know the location and items well.
It is essential that employees know what’s in stock and where it is. Many customers are eager to go in, speedily choose their desired items and then buy the item. For those who are less experienced, knowledgeable employees can help. Knowing what products are available and the location of these items can increase sales and ultimately profit for your company.
More important are the employees who care about the success of your business along with their coworkers and the well-being of all of them. They will do anything to help other employees. They realize that their role is to make your company successful. They do not compete against other employees. They recognize the rewards are the success of all.
When you start a store that is a dollar, create the expectations about these. Recognize those who exceed these expectations. Your customers will be grateful. The end result for your business will be increased sales per dollar and profits for your dollar store.