How have you kept your business afloat? Are you able to create interactive customer websites, product brochures, and a team of talented people, or a professionally designed and stocked store and interior? Would I be able to identify strong brands that represent your company if I did a business analysis?
Small businesses today face a competitive marketplace that is local, regional, or national. There are many challenges to being a business owner or even a leader of a team. Every aspect of marketing, from cell phones to marketing techniques, has increased two- to threefold in the past few years because of one innovation. The market for all products and services is constantly changing.
These are the things I used and have benefited from in my past businesses and working with clients to jumpstart people and products.
1. This is what you should do:
The retreat below is excellent for clarifying or changing your brand. The ‘brand ‘…the best service, fastest inventory, best price, or something else must permeate all facets of an organization’s existence. The ‘brand must guide every decision and every action. The ‘brand’ is what you walk, and it is almost impossible to go back the other way.
Jos. A. They are located in desirable neighborhoods and offer excellent service. They were an option to Brooks Bros. Because they had quality clothes, a large selection, and not as expensive, their corporate program also offered a reasonable discount.
Today I feel like a chump because of the corporate program purchase price. JAB has been inundating customers with half-off, or 2-for-1 sales offers almost every week for nearly two years. They are their brand today, and whether they like to admit it or otherwise, “discounter,” “I guarantee it” is what they use.
My client, who is a distributor of confident Proctor & Gamble products, notices a constant reintroduction or repackaging of products. A few months back, I spoke with a McDonald’s owner. He said that he remodels all of his ten-year-old restaurants with modern designs and higher efficiency. The new packaging and remodeling can lead to increased sales unless the original product or service is defective. These re-inventions and repackaging are not based upon price.
2. Improve your “talent.”
First, make sure you do everything necessary to get the right talent on board (see my article “Hire Slowly and Fire Fast”).
Make training mandatory but only for programs that improve job performance. This will move your team ahead and makes you a leader in the market. My experience has shown that professional training can inspire employees and bring about a great return on investment.
3. Develop “Business Development”
If you try to increase sales by offering lower prices, more commission, or trips to the beach, it will not work and could hurt your future sales plans. If it fails, what carrot can you offer?
In an effort to determine the areas salespeople should be focusing on in this selling cycle, a leading research company conducted a survey with over 15,000 people in every industry segment. These are the challenges that survey participants identified based on their previous results: generating business and negotiations, closing deals, managing relationships, and expanding those relationships.
Excuooooooze me! (I was thinking about Steve Martin), but those aren’t the same challenges in good times or at all times.
From that list, it was clear that the top two obstacles were 1) Account Management: finding new ways to add value and 2) Expanding Relationships – becoming a trusted advisor. Although the survey does not reveal the business’s size, I have seen that many companies ignore their unique strength: the ability to build relationships and charge for personalization.
The competition for resources is rarely a factor in closing a sale unless you permit it. It is more a contest of priorities. Right? A buyer is being given their time and money. To win this competition, you must show more value.
4. Organize a 4-hour “retreat.”
This is to identify the needs of an organization in order to increase net profit by enhancing sales and establishing better customer relationships. Everything else must support these two areas.
We often believe that selling more products will solve all our problems. My experience has shown me that even if you have annual sales of 2MM, 20MM, or 200MM, increasing your net profit will not solve the problem. It is essential to make the business profitable at current levels so that sales increase, net profit will also rise proportionately.
A professional planner can help you plan your retreat. For a small investment, it is possible to create an unforgettable experience. You can’t use speeches or any other speech except those that are appropriate to the purpose. Everyone (or at most 80%) should agree that “we got stuff done.”
Personal invitations were sent to employees at least three weeks before the event. It included a program. I made it optional rather than obligatory. Everyone wanted to see the program when they saw it. The retreat took place on a Thursday morning (Saturdays are an alternative). It started at 8 am and ended precisely at noon. Although food and drinks were ready by 7 AM, there was no option to take a nap in the middle of the morning (ask your nutritionist). These events are often used by big boys like IBM and Coke.
As a final note, I’ve read that there are fewer repeat buyers for car brands today than ever before. Due to international competition, financial and environmental concerns, as well as competing models, highly individualistic buyers are emerging.
What are you doing to re-invent and repackage products and/or services [Brand]? Are you ready to be the trusted advisor [Talent] so that your customers, past, present, and future, continue to choose your company?
I really like and appreciate your article.Really thank you!
I cannot thank you enough for the blog post.Really looking forward to read more. Really Cool.
Say, you got a nice blog post. Really Great.
Looking forward to reading more. Great blog.Really looking forward to read more. Keep writing.
I cannot thank you enough for the post.Much thanks again. Cool.
Muchos Gracias for your article. Awesome.
Im grateful for the article post.Thanks Again. Fantastic.
Major thankies for the blog post.Thanks Again. Keep writing.
I truly appreciate this blog. Fantastic.
Enjoyed every bit of your blog post. Keep writing.
Fantastic blog article.Much thanks again. Awesome.
I loved your blog.Really looking forward to read more. Really Cool.
Very informative blog post.Much thanks again. Want more.
Thanks for sharing, this is a fantastic blog.Thanks Again. Want more.
Fantastic post.Thanks Again. Keep writing.
I really enjoy the blog article. Keep writing.
Muchos Gracias for your blog post.Thanks Again. Awesome.
Hey, thanks for the blog. Much obliged.
wow, awesome article.Really looking forward to read more. Really Great.
Wow, great post.Thanks Again. Cool.
wow, awesome post.Much thanks again. Really Great.
Thanks-a-mundo for the blog.Thanks Again. Keep writing.
I appreciate you sharing this article post.Really thank you! Want more.
Im obliged for the blog post. Great.
I really enjoy the article post.Really looking forward to read more. Really Great.
Hey, thanks for the article.Much thanks again. Really Great.
Im grateful for the blog post.Much thanks again. Will read on…
Thanks so much for the blog article. Fantastic.
Really enjoyed this blog post.Thanks Again.
Very good article post.Thanks Again. Awesome.
Really informative article post. Cool.
I loved your blog article.Really looking forward to read more. Great.
Wow, great post.Much thanks again. Cool.
Thanks-a-mundo for the post.Thanks Again. Really Cool.
wow, awesome post. Really Cool.
Very informative post.Much thanks again. Cool.
Thank you ever so for you article.Really thank you! Want more.
Thanks again for the article post.Really looking forward to read more. Keep writing.
Really informative article.Really thank you! Fantastic.
Thanks a lot for the blog article.Much thanks again. Cool.
Hey, thanks for the blog post. Want more.
Major thankies for the blog post.Much thanks again. Want more.
Thanks for the article post.Much thanks again. Will read on…
I really liked your blog article.Much thanks again. Really Cool.
Fantastic article post.Really thank you! Awesome.
Wow, great article. Really Great.
I think this is a real great article post.Really thank you! Great.
Thanks again for the blog article.
I appreciate you sharing this post.Much thanks again. Really Cool.
Great blog article.Really looking forward to read more. Keep writing.
Thanks-a-mundo for the post.Much thanks again. Want more.
A round of applause for your article.Really thank you! Much obliged.
I cannot thank you enough for the blog article.Really thank you!
Im grateful for the blog.Really thank you! Fantastic.
I value the article.Really looking forward to read more. Much obliged.
I really liked your article post.Thanks Again. Keep writing.
Great blog post. Really Cool.
I cannot thank you enough for the blog.Really thank you! Keep writing.
Very neat blog.Really thank you! Cool.
I really liked your blog post. Want more.
I truly appreciate this blog post.Much thanks again. Great.
I truly appreciate this post.Really looking forward to read more. Will read on…
Say, you got a nice blog article.Much thanks again. Want more.
Looking forward to reading more. Great blog.
I truly appreciate this article.Really thank you! Great.
Really informative blog post.Thanks Again. Great.
Im grateful for the blog.Thanks Again. Much obliged.
Thank you ever so for you post.Thanks Again. Much obliged.
Thanks for sharing, this is a fantastic article post. Keep writing.
I really liked your article.Much thanks again. Really Great.
I am so grateful for your blog.Really looking forward to read more. Will read on…
Very good article.Really looking forward to read more. Really Cool.
I truly appreciate this blog article.Really thank you! Keep writing.
Thanks for sharing, this is a fantastic post.Much thanks again. Really Cool.
Thanks so much for the article post.Really thank you! Great.
Thanks so much for the blog article.Really thank you! Want more.
I am so grateful for your blog article.Really looking forward to read more.
Enjoyed every bit of your blog. Keep writing.
Im thankful for the blog article. Awesome.
Great, thanks for sharing this blog article.Really looking forward to read more. Really Great.
Thanks-a-mundo for the blog post.Really thank you! Awesome.
Major thanks for the article post.Really looking forward to read more. Great.
Fantastic article post.Really thank you!
Great blog post. Really Cool.
Muchos Gracias for your post.Thanks Again. Really Cool.
A round of applause for your blog.Really thank you! Keep writing.
I appreciate you sharing this blog post.Much thanks again. Will read on…
Very neat blog article.Really looking forward to read more. Much obliged.
Wow, great post.Really thank you! Want more.
Major thanks for the blog article.Really looking forward to read more. Want more.
I truly appreciate this article post.Thanks Again. Want more.
Great, thanks for sharing this blog.Really looking forward to read more. Really Cool.
Muchos Gracias for your post.Much thanks again. Keep writing.
Thanks for the blog article.Really thank you! Cool.
Awesome article post. Want more.
Thanks-a-mundo for the blog.Really thank you! Awesome.
Thanks-a-mundo for the blog post.Really looking forward to read more. Great.
Major thankies for the article post.Thanks Again. Cool.
Major thankies for the article.Really thank you! Great.
I value the blog article.Really looking forward to read more. Awesome.
I really like and appreciate your blog post.Thanks Again. Keep writing.
Kelvin Kaemingk has over two decades of helping people make smarter decisions regarding their mortgage and money decisions. He began his career in financial planning and migrated into the mortgage space in 2002. He is passionate and committed to helping people throughout their lives, make the best financial decisions for themselves and their families. As a father of three, and now Papa K (grandpa) to one, a team builder and recruiter, Kelvin thrives on helping others realize their potential, often referenced as “Everyone’s biggest fan”. Kelvin Kaemingk is the Area Manager for loanDepot and Co-Host of the Real Estate Chalk Talk radio program based in the Minneapolis – St. Paul area. Kelvin Kaemingk, NMLS 251124 | Branch NMLS 1139048
I really liked your blog. Much obliged.
I really liked your post.Much thanks again. Cool.
Awesome blog post. Want more.
Great, thanks for sharing this blog article.Really looking forward to read more. Fantastic.
I think this is a real great blog. Cool.
wow, awesome article post.Thanks Again. Want more.
Thanks-a-mundo for the post. Awesome.
I truly appreciate this post.Really thank you! Great.
Fantastic blog.Really thank you! Really Great.
Thanks for the post.Really looking forward to read more. Awesome.
Really informative article post.Really looking forward to read more.
Major thankies for the blog post. Really Cool.
Enjoyed every bit of your blog post.Really thank you! Awesome.
Looking forward to reading more. Great article post.Really looking forward to read more. Really Great.
Quality articles is the important to be a focus for the people
to visit the site, that’s what this website is providing.
Very informative post. Much obliged.
I think this is a real great blog article.Really looking forward to read more.
I really enjoy the blog article. Keep writing.
Thanks-a-mundo for the post.Really thank you! Awesome.
My website: порно с пьяными девушками
Awesome blog article. Awesome.
Very good post.Really looking forward to read more. Great.
My website: порно онлайн бесплатно
I truly appreciate this post. Really Great.
Thank you ever so for you post.Much thanks again. Want more.
I got what you intend,bookmarked, very decent website.
My website: секс массаж русский
I got what you intend,bookmarked, very decent website.
My website: порно на русском бесплатно по категориям
I got what you intend,bookmarked, very decent website.
My website: пьяный секс
I think this is a real great article.Much thanks again. Want more.
Great article.Really thank you! Cool.
Thanks-a-mundo for the post.Really thank you! Awesome.
My website: русское порно на массаже
Thanks-a-mundo for the blog post.Much thanks again. Really Cool.
Major thanks for the article post. Much thanks again.
My website: порно с русской озвучкой
Great, thanks for sharing this blog article.Much thanks again. Awesome.
Enjoyed every bit of your article. Fantastic.
A big thank you for your article.Thanks Again. Want more.
Thanks a lot for the blog article.Really looking forward to read more. Fantastic.
Thanks-a-mundo for the article post.Really thank you! Awesome.
Major thanks for the blog.Really thank you! Really Cool.
Thank you ever so for you article post.Really looking forward to read more. Want more.
Thanks a lot for the blog article. Cool.
Wohh precisely what I was searching for, regards for putting up.
My website: трахают студенток
Major thanks for the article post. Much thanks again.
My website: русский секс массаж
As a Newbie, I am continuously exploring online for articles that can be of assistance to me.
My website: порно русских студентов
I reckon something truly special in this website.
My website: порно русских студенток
Muchos Gracias for your article.Really thank you! Cool.
My website: лучший анальный секс
wow, awesome blog post.Really looking forward to read more. Great.
A lot of blog writers nowadays yet just a few have blog posts worth spending time on reviewing.
My website: порно зрелая армянка
Hey, thanks for the blog.Thanks Again. Much obliged.
Muchos Gracias for your article.Really thank you! Cool.
My website: русское порно студентки
Wow, great blog.Really looking forward to read more.
I am incessantly thought about this, thanks for posting.
My website: красивые попки
I really liked your article.Really looking forward to read more. Really Great.
Respect to post author, some fantastic information
My website: русские лесбиянки
Respect to post author, some fantastic information
My website: бабушки лесби
A round of applause for your article. Much thanks again.
My website: секс лесби милф
Thanks-a-mundo for the post.Really thank you! Awesome.
My website: трахнул сестру дома
Really informative blog post.Really looking forward to read more. Cool.
I value the blog post.Really thank you! Fantastic.
As a Newbie, I am always searching online for articles that can help me. Thank you
My website: порно мамашки
Major thankies for the blog. Cool.
My website: частный анальный секс
I got what you intend,bookmarked, very decent website.
My website: секс старушек
A round of applause for your article. Much thanks again.
My website: секс порно изнасилование
Major thanks for the article post. Much thanks again.
My website: лижет очко подруге
Thanks-a-mundo for the post.Really thank you! Awesome.
My website: мамочка хочет секса
I reckon something truly special in this website.
My website: выебал сводную сестру
Wohh precisely what I was searching for, regards for putting up.
My website: отсосала видео
Major thanks for the article post. Much thanks again.
My website: порно лижет жопу девушке
Very good post.Really looking forward to read more. Great.
My website: бабы сосут член
As a Newbie, I am always searching online for articles that can help me. Thank you
My website: русский секс с разговорами
I gotta favorite this site it seems very beneficial handy
My website: жена ххх
I reckon something truly special in this website.
My website: анал кастинг
Thanks-a-mundo for the post.Really thank you! Awesome.
My website: жена обкончалась
Respect to post author, some fantastic information
My website: asian teen porn
Thank you ever so for you blog. Really looking forward to read more.
My website: пизда крупным планом
Definitely, what a great blog and revealing posts, I definitely will bookmark your site. Best Regards!
My website: порно сестра дрочит
This site definitely has all of the information I needed about this subject
My website: пышные попки
Say, you got a nice article.Much thanks again. Great.
I got what you intend,bookmarked, very decent website.
My website: красивый анал в чулках
Very good post.Really looking forward to read more. Great.
My website: sex camera
I got what you intend,bookmarked, very decent website.
My website: секс изнасилование
Very good post.Really looking forward to read more. Great.
My website: порно негр ебет русскую
Ponto IPTV a melhor programacao de canais IPTV do Brasil, filmes, series, futebol
My website: порно жесткий сквирт
Thank you ever so for you blog. Really looking forward to read more.
My website: секс с толстожопой
This is one awesome blog article. Cool.
I value the article post. Great.
Hey, thanks for the blog.Really looking forward to read more. Really Cool.
I am so grateful for your post.Thanks Again. Fantastic.
Thanks again for the article.Really looking forward to read more. Cool.
Really appreciate you sharing this post.Much thanks again. Will read on…
Very informative blog post.Much thanks again. Awesome.
A big thank you for your blog.Really thank you! Really Great.
I truly appreciate this blog.Thanks Again. Awesome.
I really liked your article post.Really looking forward to read more. Fantastic.
Enjoyed every bit of your article post.Really thank you! Will read on…
A round of applause for your article.Really thank you! Fantastic.
I really like and appreciate your post. Much obliged.
A round of applause for your post.Really looking forward to read more. Awesome.
Very good article post. Much obliged.
Really appreciate you sharing this article. Fantastic.
I loved your article post. Great.
Thanks a lot for the article post.Really thank you! Really Cool.
Very good blog.Really looking forward to read more. Cool.
Thank you ever so for you blog article.Much thanks again. Want more.
I really like and appreciate your post. Really Cool.
Thanks a lot for the post. Will read on…
Looking forward to reading more. Great blog.Thanks Again. Keep writing.
Thanks so much for the blog post.Really thank you! Keep writing.
I really liked your blog post.Really thank you! Great.
I cannot thank you enough for the post.Much thanks again. Really Great.
Thanks again for the blog article.Really thank you! Want more.
Muchos Gracias for your blog article.Much thanks again. Will read on…
I am so grateful for your blog article.Much thanks again. Will read on…
Major thankies for the blog.Much thanks again. Fantastic.
I value the blog.Really looking forward to read more. Really Great.
Major thanks for the blog post.Much thanks again. Really Great.
Really enjoyed this blog.Much thanks again. Awesome.
Im thankful for the blog.Really thank you! Much obliged.
Thanks so much for the article.Really looking forward to read more. Want more.
A big thank you for your article.Thanks Again. Fantastic.
I appreciate you sharing this blog article.Thanks Again. Much obliged.
A round of applause for your blog post.Thanks Again. Really Cool.
Fantastic post.Thanks Again. Want more.
Im obliged for the article post.Thanks Again.
Im grateful for the blog.Much thanks again. Cool.
Very neat post.Really looking forward to read more. Really Great.
Great post.Really thank you! Really Cool.
A big thank you for your article.Much thanks again. Keep writing.
Wow, great blog post.Much thanks again. Cool.
Wow, great post.Really looking forward to read more. Really Cool.
Thanks for sharing, this is a fantastic blog.Really thank you! Want more.
Im grateful for the article.Thanks Again. Really Great.
It’s in reality a nice and useful piece of information. I am happy thatyou simply shared this useful information with us.Please stay us up to date like this. Thank you for sharing.
I cannot thank you enough for the article post. Much obliged.