The sales manager is undoubtedly the most crucial employee in an office. Most CEOs agree that hiring the right sales manager will ensure that your company can and does prosper.
Hire a non-progressive, incompetent thinker, and you will end up with turnovers and lost accounts, poor reputation, and a declining market share within the industry.
We have now covered the basics. What traits and knowledge are required to be a successful sales manager in any industry?
1. Knowledge about the interconnections between businesses and the people who work for them
Salespeople know one thing: sales. Sales are associated with someone who is a bottom feeder, a Willy Lohman-type character. This has led to a negative perception of the word.
A sentence that starts with “I got sold” is more likely to be damaging than one that begins with “I purchased,” which has a positive connotation.
While salespeople know how to survive, few business people are able to make their clients’ money. The latter is what clients seek, but unfortunately, it’s not easy to find the right business person to sell.
Intelligence and experience combined can spot a salesperson right away. Sometimes, even the most forward-thinking sales managers must accept a salesperson due to circumstances beyond their control. Intelligence and experience are able to hold onto a business person, regardless of price rises.
Sales managers who are most successful know their clients’ needs and what they think of their company. They can also teach this information to their subordinates, who will, in turn, sell enough that they may have aides one day.
2. A vision of where you want your company to go
Leaders don’t know where they are going. They can adapt to changing markets and other variables.
Leaders share a vision for growth that is first and foremost for employees and the company. Leaders should begin with the concept of where they see the team in the next few years and how that will lead to increased revenue generation.
3. Ability to attract and improve the company’s image on the market
Leaders are dressed well, put together, and create an atmosphere in the office where everyone looks their best, takes their time, and cares about the beauty of the surroundings.
This is not crucial. If you don’t think this is crucial, then you won’t make as much money. When it comes to meeting clients and selling, perception and looks are very important.
People associate attractive looks with intelligence and honesty. When the grading system is subjective rather than formalized, good-looking women will get significantly higher marks at college.
It goes even further. It goes further. In times of war, some countries sign war-changing agreements without even looking at the document.
Common sense and intelligence would say there is no correlation between competence and looks, but 99.99% believe there is.
Ken Sundheim, the President and Founder of KAS Placement NYC NYC Recruiters NYC headhunters NYC is a sales and marketing staffing agency that assists both U.S. companies and international firms in recruiting all levels of sales and market experts across the U.S.